Company
The Story
We built the decision brain for food.
Coolncook started with a simple observation: every household has the ingredients, the intention, and the tools to waste less — but no one has a system that makes the right decision at the right moment.
We set out to build that system. Starting with households — the source of nearly half of all consumer food waste — and building toward restaurant kitchens, food service operators, and broader food systems.
The product is live. The beta is open. And we’re just getting started.
Our mission
Reduce food waste by turning inventory into intelligent decisions.
We believe the food waste crisis is not a knowledge problem, a recipe problem, or a motivation problem. It’s a decision problem — and decisions can be solved with the right technology, applied at the right moment.
What we stand for
Value 1
People before product
Technology should serve real lives, not the other way around. We build for the person standing at an open fridge at 6pm — tired, busy, and just trying to make it work.
Value 2
Act on what matters
Food waste is one of the most solvable problems on the planet. We move fast because the problem is real, the cost is real, and waiting is its own kind of waste.
Value 3
Built for real households. Not power users.
Not food enthusiasts. Busy people who want to waste less without thinking harder.
The team
Rim Abidi
CEO Co-Founder
Yassine Koubaa
CTO Co-Founder
Rim Abidi, CEO & Co-Founder A serial entrepreneur with a career built across advertising, web agencies, and e-commerce, Rim knows how to take a product from idea to market — and make people want it. At coolncook, she leads brand, growth, and commercial strategy, bringing the kind of hands-on market instinct that only comes from building businesses from scratch.
Yassine Koubaa, CTO & Co-Founder
A serial entrepreneur and technologist, Yassine has spent his career building web and mobile products powered by AI and cloud architecture. At coolncook, he leads the product and technology vision — designing the intelligence layer that turns a fridge scan into a real decision in seconds.
Stage & Traction
Where we are
Coolncook is currently in private beta, open to early access users across Canada. The core product — inventory scanning, Freshness Risk Engine, and Cook-Now decision layer — is live and in active use.
- Roadmap: voice guidance, SOCIAL MEDIA receipt scanning
- Product in active beta
- Core AI stack live (Gemini + proprietary decision engine)
- Early access waitlist open
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